Hair Salon Marketing Ideas: Retention Strategies to Keep Clients Coming Back

December 21, 2023

Running a successful hair salon involves more than just providing great hair. To thrive in the competitive world of beauty and grooming, you need effective marketing strategies that retain your current clients and attract new ones

Explore the following strategies that will not only keep your loyal customers coming back but also entice new clients to visit your salon!


Why Client Retention Matters

Before we get into the strategies that will help make your clients into loyal customers, let’s understand why client retention is vital. Client retention goes beyond merely ensuring that your existing clients continue to book appointments. It’s about building lasting relationships that encourage loyalty, advocacy, and more spending that will not only help boost your profits but also empower your business. Plus, loyal customers are more likely to refer your salon to friends and family. 

Understanding Client Behavior

Effective salon marketing begins with understanding your clients’ behaviors and preferences. Here are some key aspects to consider:

  1. Personalized Service: Clients appreciate personalized experiences. Get to know your clients, their preferences, and their previous service history. Use this information to provide tailored services.
  2. Booking Habits: Analyze when your clients tend to book appointments. Do they prefer weekends, evenings, or weekdays? Understanding their scheduling habits helps you optimize your salon’s hours.
  3. Communication Preferences: Some clients may prefer email updates, while others prefer text messages or phone calls. Respect their communication preferences to keep them engaged.
  4. Feedback: Encourage clients to provide feedback after their appointments. Use this information to make improvements and show that you value their opinions.

Building Strong Client Relationships

Creating strong client relationships is the foundation of successful salon marketing. Here’s how to build lasting connections with your clients:

  1. Outstanding Customer Service: Train your staff to deliver exceptional customer service. A positive salon experience will leave a lasting impression on clients.
  2. Communication: Keep clients informed about promotions, new services, and events through their preferred channels.
  3. Recognition: Greet clients by their names and acknowledge their loyalty with exclusive offers.
  4. Consistency: Maintain consistency in your salon’s branding across all platforms, from your website to your social media channels and even when creating your salon’s logo.
  5. Client Appreciation: Celebrate client milestones like birthdays and anniversaries. Offer special promotions to show your appreciation.

Salon Marketing Ideas for Retention

Implementing a loyalty program is a fantastic way to incentivize repeat visits. Consider these strategies:

  • Points-Based Systems: Offer clients points for each visit, which they can redeem for discounts or free services.
  • Tiered Loyalty: Create different tiers for your loyalty program. As clients reach higher tiers, they unlock more exclusive benefits.

Email Marketing Campaigns

Email marketing remains a powerful tool for building and maintaining client relationships. Here’s how to run effective email marketing campaigns:

  • Use a Dedicated Email Marketing Platform: Utilize platforms to ensure your emails reach your clients’ inboxes.
  • Valuable Content: Focus on delivering valuable content that resonates with your audience and highlights your services and promotions.
  • Monitoring and Targeting: Monitor the performance of your email campaigns. Measure open rates and click-through rates. Encourage clients to book appointments through targeted email campaigns.

By using these salon marketing ideas, you can increase client retention and encourage loyalty, all while growing your business. Remember, it’s not just about offering great services; it’s about effectively connecting with your clients and consistently delivering quality salon experiences that incorporate an overall sense of wellness.


In addition to the strategies mentioned above, here are more salon marketing ideas to keep your clients engaged and excited about your salon. Let’s explore these ideas further!

Salon Promotions and Special Offers

Creating exciting promotions and strategic special offers is a surefire way to  boost your salon’s income and keep your clients coming back for more. Consider the following ideas:

  • Seasonal Events: Leverage holidays and special occasions to offer themed promotions. For example, create express packages for Christmas, Mother’s Day, Father’s Day, and Valentine’s Day.
  • Gift Cards: Always offer gift cards as a versatile and effective revenue-generation tool. Encourage clients to purchase gift cards for themselves or as gifts for others by promoting them through your website and social media profiles.


Increase your salon’s visibility with our salon finder. Research reveals that many individuals rely on word of mouth, product quality, and customer reviews when choosing a salon. As a trusted partner and established brand, we’ve introduced an approved list, featuring your salon on our Salon Finder Map along with a direct link to your website. 

Please note that this service is exclusively available to Revlon Professional clients. However, if you’re not yet a client, no need to worry! You can leave us your contact details, and we’ll reach out to you promptly. To take advantage of this opportunity, simply sign up for the  Salon Finder Map on our website and follow the provided steps to register, and add your Revlon Professional salon. 

This straightforward process can help you unlock your business’s potential, expand your client base, leverage advertising benefits, and become more visible to a new market of loyal clients who trust and appreciate our brand. Social media is a brilliant tool for promoting your salon. You can use these platforms to show off your masterpieces to existing and potential customers. A “before and after” is a great way of doing this.


Client Feedback Surveys

Effectively connecting with your target audience and consistently delivering quality experiences will keep your clients coming back for more.

  1. Identify Strengths and Weaknesses: Client feedback surveys help you pinpoint the aspects of your salon that clients love and the areas that may require improvement. For example, you might discover that your hairstylists receive high praise for their skills but that the waiting area needs more comfortable seating.
  2. Enhance Client Satisfaction: By actively seeking and acting on feedback, you demonstrate your commitment to providing an excellent salon experience. Clients appreciate when their opinions are heard and acted upon, which can lead to increased loyalty.
  3. Tailor Services to Client Preferences: Understanding your clients’ preferences can help you personalize your services and recommendations. For instance, if a survey reveals that many clients are interested in vegan hair care products, you can introduce these options.
  4. Resolve Issues Promptly: In some cases, clients may have had less-than-optimal experiences. Client feedback surveys allow you to address issues and concerns quickly, turning potentially dissatisfied clients into happy ones.

For more exclusive business tips on how to become an empowered salon, visit our 24/7 Revlon Professional e-learning platform. Additionally, you can restock your professional products any time by visiting our ProShop and discover daily looks, trends, and products. You can also meet all the inspiring artists that are part of our #WeAreRevlonPro Community


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